Patterned Branding

This project required a typographic pattern made up of a letterform, which then had to be integrated into a brand or mock-up of a product. My pattern was derived from the typeface made for Titis Kaphar’s ‘Redaction’ exhibition, which is a highly pixelated and distorted font. From that pattern, I developed a tea and coffee brand that played off of the bright abstract pattern I had originally designed.

Base Pattern: Adobe Illustrator

Coffee Cup: Adobe Illustrator and Photoshop

Tea Tin: Adobe Illustrator and Photoshop

Coffee Bags: Adobe Illustrator and Photoshop

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Editorial Layouts

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MIAD Lubar Innovation Center